ASI Accredited SUP School
Morro Bay Stand Up Paddleboarding was started by Mary and Jim Robinson in July, 2015 when they saw a need for skilled and certified stand up paddleboard instructors to help new paddlers enter the sport. As stand up paddleboarding (SUP) is one of the fastest growing sports in the world, they also saw a need for a SUP shop in Morro Bay that would carry high quality stand up paddleboards and accessories. The friendly crew at Morro Bay Stand Up Paddleboarding is dedicated to great customer service and will help you find the right board that suits your needs and skill level.
Our mission is to help you have fun and enjoy nature!
We’re an ASI Accredited SUP School!
Authorized dealer for many respected SUP brands.
Our Team - Dedicated, adventurous people
Jim RobinsonStore Manager
Jim Robinson is a true waterman and is our store manager. When you come in to the store, you can count on Jim to find what you're looking for. If we don't have it, he'll do just about anything to get it for you. He's also the guy who does our SUP repairs. Have a ding? Bring your board in for a repair estimate. He'll have your board looking good again in no time. When not running the shop, Jim can be found sailing his 24' Dolphin up and down the channel, or paddling his SUP with his newly adopted labrador retriever, Riley. Prior to owning MBSUP, Jim worked in Yosemite, and ran sailing charters in the British Virgin Islands. He discovered stand up paddleboarding in 2011 right here in Morro Bay. His favorite way to enjoy the sport is to paddle with his dog in the early morning hours. He also loves stand up paddle surfing. Jim can often be found paddling to and from the office during the busy Summer months when parking is tough to find!
Mary is our Lead Instructor and owner of MBSUP. She is a competitive SUP racer and avid SUP surfer. Mary found stand up paddling in 2010 after being forced to give up kayak surfing due to spine injury. Stand up paddling proved to be much easier on her back compared to kayaking. Shortly after discovering SUP, her friends began asking her to teach lessons, so she earned SUP instructor certification. She is certified as a Level 1 and Level 2 SUP Instructor through Academy of Surfing Instructors (ASI). Mary is also an Instructor Trainer for ASI, helping others to become SUP instructors. In addition, she earned PaddleFit Level 2 Certification and has Water Rescue and Lifeguard certifications. She has a B.S. degree in Ecology & Systematic Biology from Cal Poly, SLO and spent most of her career in science education. Mary loves to share her knowledge of the natural world, and use her experience as a naturalist while on the water.
Anthony joined MBSUP in 2016 as a Level 1 SUP instructor. He gained his SUP Instructor certification through Academy of Surfing Instructors (ASI) in 2017. His favorite board is a 14′ Infinity Blackfish. He is often seen cruising the harbor with his faithful dog, Jack. When he isn’t teaching stand up paddle lessons, or assisting with our large group guided outings, Anthony travels the world working as a stop motion animation artist and is rather famous! Besides being an awesome instructor and a famous animator, Anthony is about the nicest guy you'll run into on the water. But, please don't run into him!
Kelli joined MBSUP in 2017 as a Level 1 SUP Instructor and SUP Pilates Instructor. She earned her SUP Instructor and Water Safety & Rescue certifications through Academy of Surfing Instructors (ASI). She has over a decade of experience teaching Pilates and aquatic fitness classes at several large fitness centers. She also operated her own swim school for many years, and worked as a lifeguard for several community swimming pools. Kelli loves stand up paddling in Morro Bay and Avila Beach. Her degree in Recreation Administration is an added asset to MBSUP.
Rascal, Morro Bay’s famous beach cat, is MBSUP’s newest ambassador. He loves paddling and playing on the beach, especially if it means he can spend some time hunting crabs along the rocky shore.